A Professor at one of the IIM's (INDIA) was explaining marketing concepts to the Students:-
1. You see a gorgeous girl at a party. You go up to her and say:
'I am very rich. Marry me!' - That's Direct Marketing
2. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says:
'He's very rich. Marry him.' - That's Advertising
3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say:
'Hi, I'm very rich. Marry me.' - That's Telemarketing
4. You're at a party and see gorgeous girl. You get up and straighten your tie,you walk up to her and pour her a drink, you open the door (of the car)for her,pick up her bag after she drops it, offer her ride and then say:
By the way, I'm rich. Will you marry me?' - That's Public Relations
5. You're at a party and see gorgeous girl. She walks up to you and
says:
You are very rich! Can you marry ! me?' - That's Brand Recognition
6. You see a gorgeous girl at a party. You go up to her and say:
I am very rich. Marry me!' She gives you a nice hard slap on your face. -That's Customer Feedback
7. You see a gorgeous girl at a party. You go up to her and say:
'I am very rich. Marry me!' And she introduces you to her husband. - That's demand and supply gap
8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her:
'I'm rich. Will you marry me?' and she goes with him - That's competition eating into your market share
9. You see a gorgeous girl at a party. You go up to her and before you say:
'I'm rich, Marry me!' your wife arrives. - That's restriction
For entering new markets :D :D
Regards,
Paromita[/b]
From India, Bangalore
31. You see a gorgeous girl at a party. You go up to her and say:
'I am very rich. Marry me!' - That's Direct Marketing
2. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says:
'He's very rich. Marry him.' - That's Advertising
3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say:
'Hi, I'm very rich. Marry me.' - That's Telemarketing
4. You're at a party and see gorgeous girl. You get up and straighten your tie,you walk up to her and pour her a drink, you open the door (of the car)for her,pick up her bag after she drops it, offer her ride and then say:
By the way, I'm rich. Will you marry me?' - That's Public Relations
5. You're at a party and see gorgeous girl. She walks up to you and
says:
You are very rich! Can you marry ! me?' - That's Brand Recognition
6. You see a gorgeous girl at a party. You go up to her and say:
I am very rich. Marry me!' She gives you a nice hard slap on your face. -That's Customer Feedback
7. You see a gorgeous girl at a party. You go up to her and say:
'I am very rich. Marry me!' And she introduces you to her husband. - That's demand and supply gap
8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her:
'I'm rich. Will you marry me?' and she goes with him - That's competition eating into your market share
9. You see a gorgeous girl at a party. You go up to her and before you say:
'I'm rich, Marry me!' your wife arrives. - That's restriction
For entering new markets :D :D
Regards,
Paromita[/b]
From India, Bangalore
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Marketing Concepts Nutshell.ppt