Selling Versus Marketing, - Ppt Download

Hi friends
Working with Pharma Industry I saw that many resort to price cutting as the only way to Selling. It results in poor revenues & the company can not grow.
Reasonable profits is the pre-requisite of any business necessary for continuity. This presentation was prepared for communicating basic concept in training using an old story to bring home the point where the lady saw benefit for the organization-her home.
This concept is carried forward to define marketing in a simple way
Dr Ulhas Ganu
6th May 2011 From India, Mumbai

Attached Files (Download Requires Membership)

Marketing Concepts Nutshell.ppt (395.5 KB, 1851 views)

Thanks a lot... I agree with you and today we need to understand that the way how to establish a brand in the society.... your presentation is very helpful....
18th July 2011 From India, Ahmadabad

Thanks Vedhanarayanan.
Unfortunately many a times the management looks at Sales people who book orders as the only important personnel while everyone who contributes to 'product quality, availability on time, & positioning' as secondary. That is the beginning of demotivation of these important personnel. This puts brakes on the momentum of sale & leads to underperformance of the product
24th September 2011 From India, Mumbai

please suggest me how ton take a annual meeting of marketing person for the first time .what data is needed to check them and what points should be covered and con sidered
13th April 2017 From India, Delhi