Building an employment brand: Responsibilities of a HR executive
A great work place is where each one of us wants to find ourselves in. But which is the right place? Your prospective employee will also have this question in his mind. If you want your company name to pop up in his mind, get ready, you have a great deal of work to do - Build an employment brand for your company.
Employee brand is a relatively new coinage but definitely a critical factor which will help you resolve most of your recruitment hardships. It is all about being a company where people will want to work. And definitely stressing on literally "being a company where people want to work", because unless you have a great workplace you cannot create such an image.
How can a good employment brand help me as a HR?
You will surely love it if you do not have to struggle in convincing your prospective employees about the positives of joining your company, right? Having a brand image as a good employer will help you:
* Keep ahead in the talent war
* Attract and induce the right kind of people you are looking for
* Enhance your ability to get quality resumes to choose from
* Retain your existing employee pool
* Subsequently see a dip in employee turnover
How can I help in building the company brand?
Being in the HR space, you have the most potential to drive the company towards building its brand. Perhaps you should be the spearhead of this project. Before you start, remember that building a brand cannot happen overnight. It is a long term strategy which needs a complete relook at the way your organization works.
So, where do I start? Once you get your top management convinced about your strategy, go ahead with setting your brand objective. Be clear as to what is the employment brand image that you want to achieve. This is the first step and you proceed with your internal strategies and slowly move into external promotional activities.
Encourage your senior management to support best practices in HR
Value, vision and practice have to start with the key strategy players - the top management. Get their support to implement best HR practices in your organization and you are sure you can head start to create a great work place.
Build a great work place
If salary is not the only measure of good work place anymore, then what are employees looking for?
* Freedom of work
* Good work culture
* Leadership opportunity
* Recognition for good work
* Learning and career growth
* Flexibility of timings
* Challenges and responsibilities
* Job Security
* Good work life and social life balance
In simple terms, be a good employer and give your employees the maximum reasons to reject another job offer and stay on with you.
Most valuable! Make your employees speak good about you
Make them feel good and they'll speak good. There is nothing like a satisfied employee who spreads the goodwill of the company by word of mouth. He is speaking from his experience and he is the best brand ambassador you can find.
Help your company develop a space in the recruitment industry
While calling for resumes, word your advertisement in such a way that you build your company brand on terms of credibility and employee welfare.
Create a public image through PR
Public relations can help you build a credible brand image through newspapers reports and magazines. Getting listed in those ‘best employers' surveys will add a lot of value.
Online strategies like press releases, newsletters, articles are also a powerful media for spreading the word of your company. Have you considered writing for blogs? You can yourself take up the PR job by blogging about your company and its HR strategies. Also make the best out your corporate website.
Hope u all liked it, and will practice it your own organisations.
Regards,
Gunjan
Ref:- www.beakware.com
From India, Delhi
3A great work place is where each one of us wants to find ourselves in. But which is the right place? Your prospective employee will also have this question in his mind. If you want your company name to pop up in his mind, get ready, you have a great deal of work to do - Build an employment brand for your company.
Employee brand is a relatively new coinage but definitely a critical factor which will help you resolve most of your recruitment hardships. It is all about being a company where people will want to work. And definitely stressing on literally "being a company where people want to work", because unless you have a great workplace you cannot create such an image.
How can a good employment brand help me as a HR?
You will surely love it if you do not have to struggle in convincing your prospective employees about the positives of joining your company, right? Having a brand image as a good employer will help you:
* Keep ahead in the talent war
* Attract and induce the right kind of people you are looking for
* Enhance your ability to get quality resumes to choose from
* Retain your existing employee pool
* Subsequently see a dip in employee turnover
How can I help in building the company brand?
Being in the HR space, you have the most potential to drive the company towards building its brand. Perhaps you should be the spearhead of this project. Before you start, remember that building a brand cannot happen overnight. It is a long term strategy which needs a complete relook at the way your organization works.
So, where do I start? Once you get your top management convinced about your strategy, go ahead with setting your brand objective. Be clear as to what is the employment brand image that you want to achieve. This is the first step and you proceed with your internal strategies and slowly move into external promotional activities.
Encourage your senior management to support best practices in HR
Value, vision and practice have to start with the key strategy players - the top management. Get their support to implement best HR practices in your organization and you are sure you can head start to create a great work place.
Build a great work place
If salary is not the only measure of good work place anymore, then what are employees looking for?
* Freedom of work
* Good work culture
* Leadership opportunity
* Recognition for good work
* Learning and career growth
* Flexibility of timings
* Challenges and responsibilities
* Job Security
* Good work life and social life balance
In simple terms, be a good employer and give your employees the maximum reasons to reject another job offer and stay on with you.
Most valuable! Make your employees speak good about you
Make them feel good and they'll speak good. There is nothing like a satisfied employee who spreads the goodwill of the company by word of mouth. He is speaking from his experience and he is the best brand ambassador you can find.
Help your company develop a space in the recruitment industry
While calling for resumes, word your advertisement in such a way that you build your company brand on terms of credibility and employee welfare.
Create a public image through PR
Public relations can help you build a credible brand image through newspapers reports and magazines. Getting listed in those ‘best employers' surveys will add a lot of value.
Online strategies like press releases, newsletters, articles are also a powerful media for spreading the word of your company. Have you considered writing for blogs? You can yourself take up the PR job by blogging about your company and its HR strategies. Also make the best out your corporate website.
Hope u all liked it, and will practice it your own organisations.
Regards,
Gunjan
Ref:- www.beakware.com
From India, Delhi
Gunjan...it is very informative article and thanks alot for sharing this infomation. What do you think...based on your knowledge and experience that HR can do to build "Employment Brand" considering the Indian environment. ???
As per my experience...there is alot that HR can do but they are just "lazy gaints". Many are not ready for any type of Change. They have this "Chalta Hai" attitude. They are very much comfortable with their present stage. They are not able to present their case to the management in an appropriate manner.
I think, these are the areas of concern and need to addressed by HR and only HR.
Looking forward to your comments.
Regards
Sanjeev Sharma
(Blog: http://sanjeevhimachali.blogspot.com/)
From India, Mumbai
As per my experience...there is alot that HR can do but they are just "lazy gaints". Many are not ready for any type of Change. They have this "Chalta Hai" attitude. They are very much comfortable with their present stage. They are not able to present their case to the management in an appropriate manner.
I think, these are the areas of concern and need to addressed by HR and only HR.
Looking forward to your comments.
Regards
Sanjeev Sharma
(Blog: http://sanjeevhimachali.blogspot.com/)
From India, Mumbai
Dear Sanjeev,
Its really unfortunate for our country that still in this competitive era we can see people still sleeping and doing nothing... but on the other hand there are few companies which are really good and do practice few good HR Practices and have a good brand in the market.. one i wud like to quote is Aditya Birla Group... because i have done my project there...
the creation of the employment brand or employee brand is in the hands of Hr only... we need to make top management understand that this brand image will ultimately help them to increase their revenue.. this the only way i think that they can understand the importance of employee brand...
the new generation of HR professional like you and other many Hr professionals working in our country.. they can still work on it to make their work place a best place to work for... its not easy and cant be done overnight... the only thing is that we need a starting .. and this can be done now ...today..or rather as soon as possible.. as we have the caliber to do it...
so we need to encourage our selves and the other HR professional we know to create a employee brand... for their organisation...
as its now or never....there is nothing impossible..in this world.. and secondly if other country people can do it why cant we....
I hope u will agree with me... so its time for us to contribute for our organisation...
From India, Delhi
Its really unfortunate for our country that still in this competitive era we can see people still sleeping and doing nothing... but on the other hand there are few companies which are really good and do practice few good HR Practices and have a good brand in the market.. one i wud like to quote is Aditya Birla Group... because i have done my project there...
the creation of the employment brand or employee brand is in the hands of Hr only... we need to make top management understand that this brand image will ultimately help them to increase their revenue.. this the only way i think that they can understand the importance of employee brand...
the new generation of HR professional like you and other many Hr professionals working in our country.. they can still work on it to make their work place a best place to work for... its not easy and cant be done overnight... the only thing is that we need a starting .. and this can be done now ...today..or rather as soon as possible.. as we have the caliber to do it...
so we need to encourage our selves and the other HR professional we know to create a employee brand... for their organisation...
as its now or never....there is nothing impossible..in this world.. and secondly if other country people can do it why cant we....
I hope u will agree with me... so its time for us to contribute for our organisation...
From India, Delhi
Dear Sanjeev,
Its really unfortunate for our country that still in this competitive era we can see people still sleeping and doing nothing... but on the other hand there are few companies which are really good and do practice few good HR Practices and have a good brand in the market.. one i wud like to quote is Aditya Birla Group... because i have done my project there...
the creation of the employment brand or employee brand is in the hands of Hr only... we need to make top management understand that this brand image will ultimately help them to increase their revenue.. this the only way i think that they can understand the importance of employee brand...
the new generation of HR professional like you and other many Hr professionals working in our country.. they can still work on it to make their work place a best place to work for... its not easy and cant be done overnight... the only thing is that we need a starting .. and this can be done now ...today..or rather as soon as possible.. as we have the caliber to do it...
so we need to encourage our selves and the other HR professional we know to create a employee brand... for their organisation...
as its now or never....there is nothing impossible..in this world.. and secondly if other country people can do it why cant we....
I hope u will agree with me... so its time for us to contribute for our organisation...
Regards,
Gunjan
From India, Delhi
Its really unfortunate for our country that still in this competitive era we can see people still sleeping and doing nothing... but on the other hand there are few companies which are really good and do practice few good HR Practices and have a good brand in the market.. one i wud like to quote is Aditya Birla Group... because i have done my project there...
the creation of the employment brand or employee brand is in the hands of Hr only... we need to make top management understand that this brand image will ultimately help them to increase their revenue.. this the only way i think that they can understand the importance of employee brand...
the new generation of HR professional like you and other many Hr professionals working in our country.. they can still work on it to make their work place a best place to work for... its not easy and cant be done overnight... the only thing is that we need a starting .. and this can be done now ...today..or rather as soon as possible.. as we have the caliber to do it...
so we need to encourage our selves and the other HR professional we know to create a employee brand... for their organisation...
as its now or never....there is nothing impossible..in this world.. and secondly if other country people can do it why cant we....
I hope u will agree with me... so its time for us to contribute for our organisation...
Regards,
Gunjan
From India, Delhi
Gunjan... you are right to some extent. The following are the steps we need to follow to become "Employer of Choice" or rather "HR of Choice".
1) Have properly defined process and procedures. Be it Recruitment Management System; Performance Management System; Hiring Procedures etc.
2) Implement those process effectively.
3) Be Competitive and Innovative
4) Present your case to the Management specifying and stressing on the the Time and Money that can be saved by adopting XYZ process. (It is a well known fact taht in USA people don't prefer to work overtime but when they work they don't let anything distract their concentration. Because of the clearly defined process the work that they do in 3 hours, we in India do in 5 hours. Thereby spening extra money and time)
5) Work on Talent Management System
The above mentioned is just foundation. Once these things are in place, you can always add value to your work.
I hope that this will help all the readers and HR-Professionals.
Regards
Sanjeev Sharma
(Blog: http://sanjeevhimachali.blogspot.com/)
From India, Mumbai
1) Have properly defined process and procedures. Be it Recruitment Management System; Performance Management System; Hiring Procedures etc.
2) Implement those process effectively.
3) Be Competitive and Innovative
4) Present your case to the Management specifying and stressing on the the Time and Money that can be saved by adopting XYZ process. (It is a well known fact taht in USA people don't prefer to work overtime but when they work they don't let anything distract their concentration. Because of the clearly defined process the work that they do in 3 hours, we in India do in 5 hours. Thereby spening extra money and time)
5) Work on Talent Management System
The above mentioned is just foundation. Once these things are in place, you can always add value to your work.
I hope that this will help all the readers and HR-Professionals.
Regards
Sanjeev Sharma
(Blog: http://sanjeevhimachali.blogspot.com/)
From India, Mumbai
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