Hi, first of all, it's not TRB but it's a TRP.
The Target rating point (or TRP) is an audience measurement criteria of rating points that indicates the popularity of a television channel or programme.
The TRP is a measure of the purchased points representing an estimate of the component of the target audience within the gross audience. Similar to the gross rating point, it is measured as the sum of ratings achieved by a specific media vehicle (e.g. TV channel or programme) of the target audience reached by an advertisement. For example, if an advertisement appears more than once, reaching the entire gross audience also, the TRP figure is the sum of each individual GRP, multiplied by the estimated target audience in the gross audience.
The TRP and GRP metrics are both critical components for determining the marketing effectiveness of a particular advertisement.
From United Arab Emirates, Dubai
24The Target rating point (or TRP) is an audience measurement criteria of rating points that indicates the popularity of a television channel or programme.
The TRP is a measure of the purchased points representing an estimate of the component of the target audience within the gross audience. Similar to the gross rating point, it is measured as the sum of ratings achieved by a specific media vehicle (e.g. TV channel or programme) of the target audience reached by an advertisement. For example, if an advertisement appears more than once, reaching the entire gross audience also, the TRP figure is the sum of each individual GRP, multiplied by the estimated target audience in the gross audience.
The TRP and GRP metrics are both critical components for determining the marketing effectiveness of a particular advertisement.
From United Arab Emirates, Dubai
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