Caselet On Use/misuse Of Customer Information - DOC Download

Hello,
Startecent Consulting, Pune, is conducting a course for us at SCMLD on various latest management trends. We were given an assignment to write a caselet on the use or misuse of Customer Information by companies. Attached is the caselet our group worked on. We selected the banking sector and the information flow around credit cards.
Please take time to give your feedback.
Thanking You,
Anup C Venkat
SCMLD, Pune.
www.scmld.org
17th September 2006 From India, Pune

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brown_scmld_134.doc (28.0 KB, 129 views)

May I suggest that you limit your use of technical jargons to make it easier for non-technical people to appreciate the situation highlighted in your caselet, which potentially a very good material. I hope this helps.
28th October 2009 From Philippines, Marilag